USSPI Media is a newspaper advertising sales organization that designs cost effective buys for national advertisers based on the desired target audience. We recognize, along with a growing number of national advertisers, that the metro area can no longer be considered the basic geographic planning unit. Nor can the DMA. A good newspaper plan must take into consideration, city and suburban demographics and circulation patterns. Our Market Book shows city zone and suburban circulation patterns for the major metro papers and USSPI Networks. Also shown are population, income and buying patterns for the city and suburbs.
Suburban newspapers continue to show excellent growth because they bring exclusive news to suburban households — news of the community and local events. They act as a community catalyst. Grouped together, as in USSPI, they provide an effective medium to reach an affluent audience.
Our Network Affiliates include:
It gets even more spectacular with PRIZM
The beauty of USSPI and PRIZM is flexibility. The flexibility to target your best prospects in a way never before possible by newspaper or any combination of newspapers. Give us your demographics or specific ZIP codes of interest. Or, if you are a PRIZM licensee give us your target Clusters, and we will help you create a buy tailored to meet your specific needs.
Conceived and pioneered by CLARITAS in 1974, PRIZM is recognized as the premier source in geo-demographic consumer market segmentation. The basis of the system relies on assigning every U.S. geography into one of sixty-six unique neighborhood cluster types according to their similarities over hundreds of precise census measures. Having identified a ZIP code’s PRIZM cluster type one can then predict consumer behavior, lifestyle pursuits, etc. for that given area via interlock with primary syndications such as MRI (Mediamark Research Inc.).
USSPI Media has taken the sixty-six PRIZM Clusters and has created three distinct cluster groupings which advertisers can now target via USSPI’s network of suburban newspapers. These targets are the Affluentials, Greenbelt Families, and Middle America.
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